Important Notice on Redirection of Mis-Sent articles in IMA App

To All Delivery Staff (Postman / GDS / BPM / ABPM),

It has come to our attention that some delivery personnel are incorrectly using the redirection feature in the IMA App for articles that have been mis-sent or mistakenly invoiced.

To prevent unnecessary charges to the public and ensure proper procedure, please adhere to the following guidelines immediately:

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✅ When to Redirect (The ONLY Correct Reason):

Only if the addressee has permanently shifted to a new address.

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🚫 When NOT to Redirect via IMA App:

• If an article is mis-sent to the wrong beat or received from RMS as mis-sent:

  ➡️ Action: It must be redirected directly by the Mail PA without an invoice. Do not use the IMA App for this.

• If any article is mistakenly invoiced to you:

  ➡️ Action: Do not redirect it yourself. The Beat Supervisor, APM, or SPM will correct the beat and handle the redirection.

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📜 Critical Reason: Why This Matters

Incorrect redirection through the IMA App will wrongly charge the addressee an additional fee of ₹6/- as per the Indian Post Office Regulations, 2024. This causes unnecessary customer complaints and financial penalties.

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🙏 All delivery staff are instructed to handle the IMA App with care and strictly follow these procedures.