Expansion of PLI/RPLI Sales Force (2025-26)

Objective: Increase market penetration, premium income, and employment opportunities, with focus on women candidates and Self-Help Groups (SHGs).

Current Status (as of 01.04.2025):

• Total Active Sales Force: 298,593
• Women: 76,726
• Direct Agents: 25,000

Inactive Agents (FY 2024-25): 142,855 (Circle-wise breakdown in Annexure-III)

Targets for FY 2025-26:

• Overall Increase: 10% (31,733 new agents) by 31.03.2026.
• Circle-wise targets provided (Annexure-II).
• Focus Areas: Rural/semi-urban regions, women, SHGs, and reactivation of inactive agents.

Strategies for Expansion:

• Enrolment Drives: Collaborate with SHGs, Panchayati Raj Institutions, NGOs (women empowerment focus).
• Employee Participation: Encourage women GDS/employees (up to Level 8) to join.

Awareness Campaigns:

• Set up stalls at local markets, fairs, SHG meetings.
• Leverage social media, newspapers, Dak Chowpals.
• Training: Provide soft skills and sales training to new recruits.
• Incentives: Promote revised incentive structures (issued 19.03.2025) to motivate agents.
• Monitoring:
• Monthly review by PLI Directorate for sales force growth and business performance.

Annexures Summary:

Annexure-I: Circle-wise Active Sales Force (01.04.2025)

Top Circles	Total Agents
Tamil Nadu	34,264
Maharashtra	31,888
Uttar Pradesh	26,294
Andhra Pradesh	22,665
Karnataka	22,087

Annexure-II: FY 2025-26 Recruitment Targets

Circle	New Agents Target
Tamil Nadu	3,736
Maharashtra	3,212
Uttar Pradesh	2,706
Karnataka	2,913
Andhra Pradesh	2,335

Annexure-III: Inactive Agents (FY 2024-25)
Highest Inactivity:

• Maharashtra (13,958)
• Uttar Pradesh (12,897)
• Andhra Pradesh (12,444)

Action Required from Circles:

• Reactivate inactive agents using revised incentives.
• Meet recruitment targets with 30%+ women representation.
• Submit monthly progress reports to PLI Directorate.

Approval Authority:
(Grish Chandra Lakhera)
Deputy Divisional Manager - I, PLI Directorate